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Wednesday, September 26 • 1:00pm - 2:00pm
Fundamentals of Content Marketing

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This session will demystify the fundamentals of content marketing. We’ll first work on understanding who you’re targeting, what resonates with them, and how to reach them. You will also learn how to:
  1. Develop a unique value proposition for each target audience and user segment
  2. Identify the content and channels to compel & engage audiences
  3. Measure, test & improve campaign effectiveness

avatar for Laura Fredericks

Laura Fredericks

Co-Founder & Head of Content, Paradigm Labs
Laura Fredericks is a growth marketer with over 10 years experience in startups, incubators, and small businesses. She has founded or cofounded three startups, including Describli, Moving Pieces, and Paradigm Labs. She is also a content marketing and growth consultant, working with... Read More →
avatar for Shizu Okusa

Shizu Okusa

Founder & CEO, Wellthy & Co.
Shizu Okusa is the CEO of Wellthy & Co, DC’s largest direct-to-consumer wellness company, including brands such as JRINK and Apothékary. Bootstrapping the business from the ground-up – she's led the company's growth from 0 to soon 7 stores and now employing over 35 staff, 100... Read More →

Wednesday September 26, 2018 1:00pm - 2:00pm EDT
National Building Museum 401 F St NW, Washington, DC 20001